As anyone who started his or her own business, like I did, or have been in a senior leadership position with a business, yep have that too to draw upon. You were likely asked to add to or develop a strategic plan.
Might have been 3, 5 or even 10 years. Longer if you are in city planning or such. There are plenty of templates, courses on how to and consultants a plenty to help you with that effort.
From the technology side you tie the strategy (new technology, upgrades, replacements, yada yada) with a technology roadmap. Think of it like a moving plan.
Instead, focus on capabilities. A capabilities strategy will not only improve alignment with business, but ensure you are working with the right partners.
If your organization says they want to know more about their customers. What capabilities are need to learn more about your customers?
Stop – don’t start listing the types of databases, servers and application integration points you will need. That is later, like knowing that the big furniture and appliances get loaded first into the trailer. Right now we need to know we need a trailer and people who can carry stuff.
Capabilities again. Integration, analytics (correlation and predictive), data cleansing, visualization and so forth to create the capability to deliver the business value will be needed with in house or consulting services.
Yes, there will be a point where you have to start talking about databases and infrastructure, but by focusing on capabilities you can start with learning your customer’s habits from the internal buying habits for insights as a start to capabilities. The second part of the roadmap will add another data source and then another, integrating into CRM and Order Management application processes.
This works as I said not only to the benefit of ensuring the technology strategy is exactly aligned with the business strategy, but provides you the language you want to hear from your partner consultants either directly or from their customer references.
It works equally with growth and profit focused strategies.