If you look through this blog you will see analytics pop up often as I am a strong proponent that analytic is needed everywhere in every business.
However, as Ms. Steeley Reed states in this video, just measuring and reporting on everything is not effective for your business. She speaks of make the data actionable.
Having actionable data focus means that you move away from reporting on everything and focus on both what impacts your customer (internal/external). Then present that data in a visual manner to allow the employee, manager or executive to take action.
Therefore, big data or small comes into play here. Start small with using the readily available data to create actionable data visualizations. Then add to that data from the harder to get to structured and that unstructured data that requires data governance.
Be mindful here of data that is available in real-time video, social media and so forth that you can stream into visualizations to provide improved customer engagement immediately.
- Tracking customer wait lines in videos streams to start offering discounts on product/service items that are quicker to deliver
- Display support line hold times and hang ups to contact those customers to offer them alternatives to phone support
- Health providers leverage mobile technology to track out-patients health conditions to detect needed adjustments treatments
Many other to be mindful of as you progress.