Video article: big or small data no difference

If you look through this blog you will see analytics pop up often as I am a strong proponent that analytic is needed everywhere in every business.

However, as Ms. Steeley Reed states in this video, just measuring and reporting on everything is not effective for your business.  She speaks of make the data actionable.  images

More so, she points out you must measure and report on what impacts the customer and I will add visualize that data to make it actionable.Capture

Having actionable data focus means that you move away from reporting on everything and focus on both what impacts your customer (internal/external).  Then present that data in a visual manner to allow the employee, manager or executive to take action.

Therefore, big data or small comes into play here.  Start small with using the readily available data to create actionable data visualizations.  Then add to that data from the harder to get to structured and that unstructured data that requires data governance.

Be mindful here of data that is available in real-time video, social media and so forth that you can stream into visualizations to provide improved customer engagement immediately.

  • Tracking customer wait lines in videos streams to start offering discounts on product/service items that are quicker to deliver

 

  • Display support line hold times and hang ups to contact those customers to offer them alternatives to phone support

 

  • Health providers leverage mobile technology to track out-patients health conditions to detect needed adjustments treatments

Many other to be mindful of as you progress.

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8 Ways, 5 Things to avoid, the 3 top tips and that 1 must do

What the heck are these writers talking about with their number of must do’s or must never do’s in these   business, technology and finance articles.                    numbersNever mind those personal health articles about what food you should or should not eat – I hate those.  There are aways foods on the should eat list that I will never eat and those on the should not that I eat all the time.

I looked at my trash folder and found the past weeks aggregation and each day there was at-least one and often two stories with a number indicating the list of the number of

waystips

things

tips

steps

and so on and so on.

Then this thought crept into my head what and who determines the right number of ways, things, tips or steps?  

writerMy opinion is it the writer who runs out of ways, things, tips and steps.  Simple yes, but likely the way it is.

Now for the other thought.  Without any scientific research my analysis is the bulk of these number oriented articles and books are focused in two areas.

Self-help – whether it be food, exercise or steps to improve yourself in general.     self helpI feel completely unqualified to comment anything on this particular area.  Mainly due to the desperate need for help – self or otherwise.

The second area is business & technology.  Business-TechnologyCombined yes, especially today where there are very few places where business and technology are not interchangeable.

Whether it be customer engagement, systems of record or process productivity, you can find someone with just the right amount of steps around that problem or solution.  Do not consider the impression that the I find these someone’s advice not worth you time.  The contrary is true.

Whether it be the 1 thing or the 13 steps there are people and businesses that have been through what you are going through now.  There advice may be crap.

sherlockBut, like a Sherlock Holmes is want to say.  When you rule out everything that was possible, the impossible must be true.

So read the good number of things to do or not to do.

Read the bad as well.

For both will help guide you to be more successful in however many steps you decide to take to make it so.

steps

The power of being at 20,000 Feet

Air Travel has it’s headaches between parking, TSA lines, boarding lines, fellow passengers who are oblivious to other people at all and airlines focused on process efficiency vs effective customer service.

However, I am unable in current circumstances to afford the ability to travel by private jet, so we must carry on.

Regardless of the perils of air travel (discomfort and inconvenience, not danger) I find that once trapped in these tubes that are defying gravity that it frees the mind.

Perhaps it is the loss of control that provides this freedom.

Perspective changing is the best way I can describe it for me.

The stress of situations, unpleasant decisions and so forth dissapate and in their place a calm contentment of solution activity begins.

As if the frustration of finding all the right tools for a project is over and they are displayed in front of you along with the project plans.

Not so much that I see every solution to the problems in front of me, but the belief returns that solutions are available.

On the ground the obstacles appear larger than any possible view of a solution. In the air, the obstacles while just as large are below you not towering over you.

Decision making involves several steps. Identifying, fully defining and qualifying the problem is first and foremost.

Up their (well here as I am writing it from there, but likely rewriting it from ground level) more possibilities are open and identifying and fully understanding the problem easier.  Perhaps the freedom is enhanced by the perspective.

Once you have the problem nailed, comes options to address it.  Strangely the ‘do nothing’ option is never prominent up there.  Do something and often dramatic – BIG – solutions seems so very possible up there.

Here is the crux of my thoughts on decision making and why 20,000 feet is so important.

Up there everything seems possible and options do not get ruled out because of their risk or degree of change.

Decision making on the ground is well, grounded.  You know solid, dependable and conservative.  Let’s see what area of a company is described as that – yep Finance.

Up there we are far from Finance and closer to Marketing.  Not that Finance is bad, just they are trained to be solid, dependable and conservative.  Not dreamers, visioneers or Calvin from Calvin and Hobbes spacemen.

The rest of us can, but we too often become grounded.  

Next time you have a big problem in need of a big solution.  Try taking a flight.  Get a window seat.  See what is possible, impossible – not just what is likely.