As anyone who started his or her own business, like I did, or have been in a senior leadership position with a business, yep I have that too to draw upon.
You were likely asked to add to or develop a strategic plan.
Might have been 3, 5 or even 10 years. Longer if you are in city planning or such. There are plenty of templates along with courses on how to develop a strategic plan. Thousands of consultants, myself included who would love to be hired to help you with that effort.
From the technology side you tie the strategy (new technology, upgrades, replacements, yada yada) with a technology roadmap. Think of it like major house renovation. Parts of the house will stay, but most of it will be replaced.
In this case servers, switches, storage and so forth.
Well, you should stop doing that – now!
Instead, focus on capabilities. A capabilities strategy will not only improve alignment with business, but ensure you are working with the right partners.
If your organization says they want to know more about their customers. What capabilities are need to learn more about your customers?
Improve flexibility of getting to existing internal data, plus adding multiple external data sources from purchased structured data to unstructured social and other data sources.
Stop – don’t start listing the types of databases, servers and application integration points you will need. That is later, like knowing what size refrigerator or TV screen you want for the house. What you need to know is how you like to entertain.
Capabilities again. Integration, analytics (cognitive and predictive), data cleansing, visualization and so forth to create the capability to deliver the business value will be needed with in house or consulting services.
Yes, there will be a point where you have to start talking about databases and infrastructure, but by focusing on capabilities you can start with learning your customer’s habits from the internal buying habits for insights as a start to capabilities. The second part of the roadmap will add another data source and then another, integrating into CRM and Order Management application processes.
This works as I said not only to the benefit of ensuring the technology strategy is exactly aligned with the business strategy, but provides you the language you want to hear from your partner consultants either directly or from their customer references.
It also gives you the language to explain the strategy to your fellow executives.
It works equally with growth and profit focused strategies.