It must be true that business does not need analytics as the majority of businesses are still predominately using Excel for both a majority of reporting and performing analysis for decision making.
So, those CIO’s that Gartner, Forester, and CIO.com find to survey each year are somehow mistaken.
Just like those 7 out of 10 dentist. In this case, the 97,500 IT leaders believe that Excel is just fine and frankly is as much as their poor feeble users can understand and use.
Have you picked up on my Jersey sarcasm yet?
Well business people, just like 20 years ago you did not think you needed the internet or email, you are wrong – D-E-A-D wrong that Excel is enough in TODAY’s business climate of information driven decision making.
Go ahead, roll your eyes.
You to Finance, Sales, Marketing, or Operations people.
How many decisions are made each day based on old, limited or even plain wrong information? Decisions of which projects to approve/cancel, products to launch, reinvest in or remove from the market amongst other major changes to your business that could either drive revenue/profit to meet/exceed your strategy or fail to do both.
You are doing all of this with Excel? Really? Maybe a reporting or query tool that is the hands of your IT group.
You know the process. You have a business question. You do not have access to the data at your finger tips. You ask IT for the answer in the form of a report, a query or both. You wait, I don’t know a day, a week, 3 months or forever. The problem there is did you ask the right question? How likely are you to go back to IT if it took a week to get the report with the answer to the wrong question for a new report? I ran IT teams with this process. We tried to optimize this process, but never eliminate it. Wrong was I.
And you IT people stop treating end-users as if they are dumb, slow or completely resistent to change. They are running the business BUT – they are handicapped by having them run it with a narrow limited view of said business.
So why the hell is it not every business leader, not just CIO’s, making analytics the top goal RIGHT NOW.
It is new.
What if we get it wrong?
You are doing okay business wise, why change.
Damn it man/woman you are successful business people running multi-million if not billion dollar businesses with hundreds to tens of thousands of customers. You have like 3,000 different business processes, several 100 to 1,000’s of people working for you and millions upon millions of dollars that you are letting just go to your competitors because you won’t take the simple challenge of getting the analytical insights into your business/industry that you damn well know will make you and your business smarter, faster and bigger.
Excel does not have the answer, it won’t go away, but it is a over 25 years old, thus a shiny antique of an application. There are cool modern tools that you can start off small, simple and build from there great decision making capability.
Do it today.