Back in May it was reported how IBM chose to implement moving workers back to offices. Media reports had it due to IBM executives struggling to be agile and thus stay competitive. AWS is kicking their ass in the cloud.
IBM’s thinking that physical proximity will improve agility through collaboration. Media pointed to the fact this did not work for Yahoo.
For me collaboration tools requires 3 things.
- Combination of meeting, voice, visual, calendar, task and document sharing for scheduled activities
- Combination of voice, chat and presence capability for unscheduled activities
- Collaborative search – not just for the two combinations above, but all data sources
So, IBM and pretty much everyone else has all the tools to have FANTASTIC collaboration regardless of whether you are in the next cube or country.
Like those not so good Fantastic 4 movies (don’t get me started) –
Or is it that the tools DO NOT WORK.? The tools are fine. Though the missing component is how to lead and manage using the tools. I see that as a failure of IBM and Yahoo amongst others versus any NEW type of work.
Challenging your workers to both reach and exceed their potential. Manage the coordinated efforts of teams dealing with emotional ups and downs, unseen obstacles that come with working on tasks/projects over time. These are fully possible with remote teams.
When a team is physically together the manager can observe body language, overhear conversations (tone, content and frequency of interaction) and get the ‘feel’ of how the team is performing. A good manager knows when to push, pull or just let things be by seeing, hearing and feeling all of the team interaction.
This is what IBM wants back. I won’t go into whether they have ‘good’ managers. IBM and other companies not effectively using collaboration tools are like pilots who can only fly during day light and in good weather.
Collaboration tools are just as good as a plane’s instruments. They can easily show the content and frequency of interaction to give part of the feel needed. Newer tools provide deeper analytics on tone, measure task effective/efficiency against collaboration metrics. Is it the same as being physically all together, no. Not better or worse, just not the same.
As a leader you need to adapt your management style and fully enable the power of the tools to maximize remote teams. Blaming remote working for your failure is weak.